Live Call Broadcast is used to broadcast a call to multiple recipients at once. Users can contact targets (whether they be members, subscribers, constituents, employees, or customers) almost immediately.

It is a popular method of direct marketing. Industry groups such as insurance, real estate, telemarketing, healthcare, direct sales, etc., can use it to create leads or as a follow-up method to their existing or past customers and/or current prospects.

The number of simultaneous calls depends on the number of outgoing channels available to the client.