What is Promotional bulk sms?
When you are sending SMS through computer using web portal or desktop software or API SMS it is categorised into two types. Transactional bulk sms and promotional bulk SMS.
As the name suggest Promotional bulk SMS are the SMS sent for any kind of promotion / offer which you want to send to mass people who are your targeted audience but not opted for your service. Here question arise can you send bulk sms to all those mobile in bulk? Yes, you can. As per TRAI guidelines you can send these sms but these can be sent only yo NON DND nummbers and you have to filter your data before broadcasting any such kind of messages. Now being your bulk sms service provider for promotional sms tatasms.com does this for you. You absolutely don't have to worry about it. Below are few example which are considered as promotional bulk sms.
Offers of any shops sent to generic mobile numbers in bulk are promotional in nature.
Brand promotion done to improve visibility of brand to generic mobile database is considered as promotional bulk sms.
Election campaign done to reach your voter base through bulk sms will be called promotional bulk sms.
Bulk sms sent for promotion of spa or massage parlour are promotional bulk sms.
Electronic shops sending Gudhi padwa offers are considered as promotional bulk sms.
Restaurants sending offers for weekend or new year offers through bulk sms need to be sent through promotional sms route.
Retail outlet sending bulk sms to their customer who has not given consent to send bulk sms are considered as promotional bulk sms.
Tours and Travels doing their promotion through bulk sms are promotional sms.
Education institute doing promotion for admission purpose through bulk sms are promotional bulk sms.
The promotinal bulk sms being used for marketing & advertising. We should also know how to use promotinal bulk sms more efficiently so that they can make more profit for organizations.
Some of the organizations when overlook the way of marketing using promotional bulk sms earn brand name in the market among the consumers. There are small tips & tricks of marketing through promotional bulk sms. Some of them are as follows:
Whom to send promotional bulk sms : When it comes to sms marketing, one should realize the target audience and should send promotional bulk sms only to them. Most of the organizations do not have segregated database and they send promotional sms to all the numbers, which can create a bad name for them in the market which the competitors can use for their benefit.
When to send promotional sms : If choosing the target audience is important then, it is very important of taking care of the timing of promotional sms reaching the mobile of the person. If the sms reached to your client at a time when he/she is enjoying their personal life then it won’t serve anything. If your promotional bulk sms reaches at odd timing then it’s worse. An organization should send sms at a tie which is convenient for people to read and understand the essence of message.
NDNC Filtration : Promotinal bulk sms is highly recommended to get your data scrubbed from NDNC registry to get latest data of NDNC numbers. A good and recommended way of sending any kind of promotional sms is to send sms only to those numbers which are willing to receive it. Many companies provide online filtration facilities also, in this sms sent are filtered for NDNC numbers and hence pushed only to those numbers which are not registered in NDNC registry.